GTM SERVICES

GTM WORKSHOP

Our workshop has two formats: The Summit and The Bootcamp. The Summit is for people from different organisations and provides extensive GTM strategy knowledge, frameworks, and tools. The Bootcamp is designed for one organisation, bringing together various participants to develop a customised GTM strategy and its execution plan. Both formats are impactful, providing attendees with the skills and tools needed to succeed and advance their organisations.

GTM BUILD

Creating a go-to-market (GTM) plan generally takes 3-6 months, depending on the size of the business. This plan can help drive growth, enter a new market, or change its business model. It includes making a project plan with timelines, defining key people, holding weekly meetings, and follow-up tasks. A typical GTM plan addresses the target market, value selling, distribution strategy, resources, marketing, sales execution, and measurable outcomes.

GTM EXECUTE

A GTM Execution assignment typically follows the successful development of the GTM plan. Execution demands more time, commitment, and resources than planning, involving both client and Concort resources. This phase includes converting plans and goals into specific projects with charters, assigning teams, defining KPIs using a balanced scorecard approach, and establishing tracking mechanisms.

Without GTM strategy, execution is aimless.Without execution,
strategy is useless.”— Morris Chang

COMPLEXITY OF MARKET COVERAGE

Scaling business requires a well-orchestrated Go-To-Market strategy - one that balances market expansion, deeper penetration in existing areas, and the right mix of direct, channel, and virtual sales motions. Success also depends on engaging the right stakeholders and decision-makers at every stage of the buying journey to improve conversion rates and sales productivity. Aligning these GTM levers, however, often creates challenges in prioritisation, sequencing, and execution.

Concort helps you design and execute integrated GTM strategies that drive faster, more predictable, and cost-efficient revenue growth.

Complexity is the enemy of Execution - Tim Robbins

MARKET COVERAGE SERVICES

CHENNEL MIX TRANSFORMATION

Our services will help you improve your channel network by changing the channel mix, creating and carrying out partner business plans, identifying and developing skills, designing channel programs, and monitoring progress.

ACCOUNT MANAGEMENT

We help you and your channel partners increase revenue from large accounts by identifying and grouping them based on size and industry. Then, we help create organised account plans, develop sales strategies, and set up account-based marketing programs.

VIRTUAL SALES

We help you create and run Virtual Sales Programs to boost sales productivity. This involves choosing products, developing sales strategies, preparing scripts, training virtual sales teams, and monitoring progress for lead generation, acquiring new customers, and increasing sales.

OMNI CHANNEL MARKETING

We help you develop and manage a successful Omni-Channel marketing strategy, both direct and with partners. We help you create marketing plans, produce engaging content, and track results for success. Our goal is to help you increase awareness, foster customer loyalty, and secure important deals for measurable returns.

SERVICES FOR PROGRAM MANAGEMENT

CUSTOMER QBR

We help you design, run, and scale a structured customer QBR (Quarterly Business Review) program - tracking product (or service) usage and contract KPIs/SLAs, aligning on customer priorities and challenges, driving accountability on key actions, and uncovering upsell and cross-sell opportunities.

CUSTOMER ADVOCACY PROGRAM

We help you design, build, and run customer advocacy programs - developing strong customer references and case studies, establishing Customer Advocacy Boards, amplifying social media presence, enabling customer speaking engagements, and capturing actionable product feedback.

CHANNEL PARTNER PROGRAMS

We help you design, build, and manage high-impact partner programs - covering onboarding, enablement, and certification - while supporting co-marketing strategy, execution, and ROI measurement, along with incentive and award programs that drive partner performance and loyalty.

SERVICES FOR LEAD-TO-CASH

As businesses scale, sustaining quality while improving efficiency, reducing costs, and enhancing customer satisfaction becomes critical. This requires optimising the entire lead-to-cash cycle—from opportunity management and sales execution to contract management, delivery, and cash collection.

Concort combines deep business expertise with Lean Six Sigma discipline to simplify and strengthen your lead-to-cash processes, enabling consistent and profitable growth. We support your existing operating models, advanced tools, and robust management systems to drive lasting performance improvements.

“Perfection is not attainable. But if we chase perfection, we can catch excellence.” ~ Vince Lombardi