GTM SERVICES

GTM WORKSHOP

Our workshop has two formats: The Summit and The Bootcamp. The Summit is for people from different organisations and provides extensive GTM strategy knowledge, frameworks, and tools. The Bootcamp is designed for one organisation, bringing together various participants to develop a customised GTM strategy and its execution plan. Both formats are impactful, providing attendees with the skills and tools needed to succeed and advance their organisations.

GTM BUILD

Creating a go-to-market (GTM) plan generally takes 3-6 months, depending on the size of the business. This plan can help drive growth, enter a new market, or change its business model. It includes making a project plan with timelines, defining key people, holding weekly meetings, and follow-up tasks. A typical GTM plan addresses the target market, value selling, distribution strategy, resources, marketing, sales execution, and measurable outcomes.

GTM EXECUTE

A GTM Execution assignment typically follows the successful development of the GTM plan. Execution demands more time, commitment, and resources than planning, involving both client and Concort resources. This phase includes converting plans and goals into specific projects with charters, assigning teams, defining KPIs using a balanced scorecard approach, and establishing tracking mechanisms.

Without GTM strategy,execution is aimless.Without execution,
strategy is useless.”— Morris Chang

COMPLEXITY OF MARKET COVERAGE

Businesses wanting to grow their sales usually focus on diverse strategies in tandem: entering new markets, going deeper into existing ones, and effectively balancing diverse sales methods such as direct sales, channel sales, and virtual sales. In addition to these strategies, they also need to build meaningful connections with influencers and key decision-makers during entire sales cycle, which helps improve success rate and productivity. To achieve success in these endeavours, it's crucial for companies to combine these strategies thoughtfully, which can often present challenges in terms of prioritisation and execution.

Concort can help you navigate this process, allowing your business to grow quickly, efficiently, and affordably.

COMPLEXITY IS THE ENEMEY OF EXECUTION - TIM ROBINS

MARKET COVERAGE SERVICES

CHENNEL MIX TRANSFORMATION

Our services will help you improve your channel network by changing the channel mix, creating and carrying out partner business plans, identifying and developing skills, designing channel programs, and monitoring progress.

account management

We help you and your channel partners increase revenue from large accounts by identifying and grouping them based on size and industry. Then, we help create organised account plans, develop sales strategies, and set up account-based marketing programs.

VIRTUAL SALES

We help you create and run Virtual Sales Programs to boost sales productivity. This involves choosing products, developing sales strategies, preparing scripts, training virtual sales teams, and monitoring progress for lead generation, acquiring new customers, and increasing sales.

OMNI CHANNEL MARKETING

We help you develop and manage a successful Omni-Channel marketing strategy, both direct and with partners. We help you create marketing plans, produce engaging content, and track results for success. Our goal is to help you increase awareness, foster customer loyalty, and secure important deals for measurable returns.