COMMERCIAL EXCELLENCE

Commercial excellence is vital for scaling a business, as it drives simultaneous success in sales growth, cost optimisation, and customer satisfaction. This is achieved through structured and efficient execution of strategies in sales, marketing, and customer relationship management. By streamlining processes and reducing costs, commercial excellence enhances operational efficiency and improves customer satisfaction. It also provides a competitive edge by differentiating the business better, and supports better decision-making through data and analytics. Ultimately, commercial excellence fosters sustainable growth and resilience in a dynamic market.

“Perfection is not attainable. But if we chase perfection, we can catch excellence.” ~Vince Lombardi

SERVICES FOR LEAD-TO-CASH

As businesses expand, they must keep up quality, improve efficiency, cut costs, and increase customer satisfaction. It's essential to optimise every part of the business cycle - opportunity management, sales pursuit, contract management, delivery, and cash collection. Concort merges business knowledge with Lean Six Sigma methods to help you simplify the lead-to-cash process and ensuring ongoing profitable growth. Our team will assist you in adopting lean processes, utilising advanced tools, and creating effective management systems.

OUR METHODOLOGY

FOR LEAD-TO-CASH MANAGEMENT SERVICES

SERVICES FOR COMMERICAL EXCELLENCE

Beyond Lead-to-Cash

Customer QBr program management

We will assist you in building, running, and managing a comprehensive customer QBR (Quarterly Business Review) program that includes measuring product usage goals, tracking contract KPIs and SLAs, aligning with customers on their challenges, capturing and monitoring key actions, and identifying opportunities for upselling and cross-selling.

customer advocacy program - build & run

We will assist you in designing, building, and managing customer advocacy programs that include creating references and case studies, establishing Customer Advocacy Boards, enhancing social media coverage, organizing customer speaking engagements, and conducting product feedback sessions.

partner programs- build andmanage

We will help you design, build, and manage partner programs, covering partner onboarding, skill development, and certification management. Additionally, we’ll support co-marketing plans, execution, and ROI analysis, as well as create and manage incentive and award programs to motivate and reward your partners.

OMNI-CHANNEL MARKETING SERVICES

In partnership with experienced marketing agencies.

Building and executing a multi-channel marketing strategy involves setting clear goals, understanding your audience, and choosing the right mix of channels such as digital platforms, emails, events, webinars, and live events. Success hinges on creating engaging, consistent content and ensuring seamless integration across all channels. Regular monitoring of performance, measuring impact and ROI, and adjusting your strategy as needed will ensure optimal effectiveness and achieving the set goals.

We help you make this happen!

“Winning in an omni-channel world demands excelling in all channels, from in-person to hybrid, inside sales, digital self-serve, and marketplaces - especially during uncertain economic times in which a poor customer experience may lead to a lost sale.”- McKinsey & Company

SERVICES FOR M&A

Target Identification, commerical Due Dilignece, and Post Merger Integration

Protect

BUSINESS CONTINUITY

Team and talent
Bring together and keep them assured

Focus on execution
Ensure no disruption in ongoing business

Customers
Execute projects well, keep them informed

Optimise

OPERATIONAL EXCELLENCE

Lead-To-Cash Management
Integrate and streamline for excellence

Optimise Infrastructure
Right from offices to IT, drive cost savings

Systems
Audit, integrate and streamline

Processes
Integrate, make them lean and efficient

Policies
Align, employee centric, high on ethics

Grow

GTM TRANSFORMATION

Portfolio Transformation
New services, solutions and business models

Coverage
Deeper-and-broader by account, segment and geography - RAD Model

Segment approach
Specific focus for high growth verticals and by size of organization

Marketing
Digital, RoI driven for branding and demand generation

New IP acquired
If any new technology/solution obtained from acquisition, scale it